What is Public Relations
Public relations is an essential part of the marketing mix for your business. But what is PR? Is it publicity?
Public Relations includes a variety of tactics that strengthen your credibility, enhance your image, develop goodwill or influence public opinion. As The Public Relations Institute of Australia defines it ? PR is a two-way communication between an organisation and its publics.
Put simply PR involves communicating who you are, what you do, why you do it and how you make a difference. Forward-thinking organisations know that communicating ? and doing so frequently and effectively ? is a very important aspect to the success of their business.
- May 24th
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